The three layers
- Technical. One address for the site, pages that load, titles that are unique, a sitemap, and no broken path after a redesign.
- Pages. A page per real service, written in the language of the buyer, with proof and a way to call. Compliance businesses should say who the filing is for and who it is not for.
- Local. A Google Business Profile with the right category, a real address policy, photos of the actual work, and a clean way to ask customers for a review.
We measure enquiries and calls, not a vanity chart of impressions. If a keyword is too broad for a new site, we say which narrower phrase is worth the month.
What the first month is for
The first pass is one preferred address for the site, titles that do not repeat each other, a sitemap a search engine can fetch, and a link from the menu to every page that should be found. The second pass is the page that is missing, usually the service people actually phone about, on its own URL. The monthly note then says which queries brought a visit and which page still has nothing distinct to show.
We do not publish a second copy of a page under another city name unless that city has different facts: a real service area, a different licence, or an address you occupy. A copied page is how a site teaches Google to ignore both copies.
Questions people ask before they pay
Can you promise page one?
No. Anyone who guarantees a rank is selling a story. We promise the work: the pages, the technical fixes, the tracking, and a monthly note that says what moved and what did not.
What do you refuse?
Bought reviews, doorway pages, and link schemes. They are how a legitimate business loses the listing it was trying to grow.
Do I need a blog?
You need answers your buyers search for. Sometimes that is a service page. Sometimes it is a short guide, like the ones in our insights. We do not publish articles just to look busy.
Checked 10 November 2026. Thresholds, fees and form numbers change. Vissgro confirms the live rule on the official portal before anything is filed. A certificate is issued by that authority, or by Dun & Bradstreet in the case of a D-U-N-S Number — not by Vissgro.